Problem: Create a café brand that should stand out in the Pacific Grove, CA area. Brand should reinforce the vibe on print and digital menus and other mediums. The menu should be visually striking and easy to read/use. The digital menu should be functional.
Solution: I created a retro café brand called “Broadside Café” that stands out from the old country style restaurants in Pacific Grove. The retro style allows for a fresh feel but still holds history. The same branding: logo, icons, fonts, and style is used across a print menu, digital menu, mug, and billboard. The hierarchy is established using a retro display font and a typewriter font combined with retro colors.
Software: InDesign, XD, Illustrator, Photoshop
Click to see the interactive digital menu!
