Problem: Create a brand identity for a food truck that offers an eclectic variety of food to those who enjoy it without spending an entire paycheck.
Solution: I created a food truck brand called “Munchopolis.” It’s a playful city look that has a fun and eclectic feel. It doesn’t represent any specific food, so anything can be served on the truck. The colors and fonts provide a warm, welcoming, and playful feel. The city roads represent an opportunity for adventure, whether trying new food or going to a new location. The brand guidelines below show the specifics of the uses of the logo, colors, etc.
Software: Illustrator, InDesign, Photoshop
