Problem: Create an identity for a creative workshop for the target audience (children ages 10-18 and their parents). The identity should be reinforced on a poster series that invites viewers to read more and work together and separately. The same style and branding should be consistent across the workshop materials and merchandise.
Solution: I created a Bauhaus style identity for a creative workshop called “StoryLab Workshop 2024,” which focuses on photography, storytelling, and writing. The Bauhaus style is used to increase functionality and uses primary colors to emphasize the creativity aspect of the workshop. I designed a poster series for multiple types of audiences. One poster series is for people close by that can read all the information on the poster. The other series is for anyone passing by quickly, where they can scan a QR code and access a webpage to read more and register for the workshop. The use of modals enables users to register on the site and get a confirmation message. The same style and brand are used across all posters, a single webpage, and the workshop t-shirt and notebook.
Software: InDesign, Illustrator, XD, Photoshop
Click to see the interactive single-page site for the workshop information and registration!
