Problem: Create a competitive logo and brand identity for a growing coffee roaster called “Laundry Coffee & Roasting.” Laundry Coffee & Roasting is not a place to do laundry, but their roasting machines are in an old laundromat in downtown Northampton, Massachusetts. The business is growing, so they want to start selling their products online to ship their entire catalog of roasted coffee around the globe.
Solution: I created a modern brand identity to remind consumers of the brand’s values: dedicated, coffee geeks, caffeinated, forward thinking, neighborhood, and eclectic. The main logo acts as a seal to ensure the high quality of the coffee. The laundromat concept for the logo and the use of bubbles indicate the laundromat location and allow the brand to stand out from other coffee roasters. Along with the brand logo and identity, I designed the coffee bags, shipping box, thank you note, gift card, and loyalty card. These items are branded and can be shipped and used at the location. The brand guidelines below provide more descriptive explanations for the logo, colors, etc.
Software: Illustrator, InDesign, Photoshop
